Jungheinrich Launches New Value Brand ‘AntOn by Jungheinrich’ in Asia-Pacific
- Jungheinrich expands its Asia-Pacific portfolio with the introduction of AntOn by Jungheinrich, supported by Jungheinrich Thailand’s established customer service network
- Initial range includes 2.0t, 2.5t, 3.0t and 3.5t1 lithium-ion forklift trucks and a PTL 1.5 lithium-ion pallet truck with the portfolio set to expand towards a full product range
- Launch supports Jungheinrich’s Strategy 2030+2 through strategic portfolio expansion
- Asia-Pacific material handling value segment projected to grow at 8.1% by 2030
- Thailand as a strategic logistics and manufacturing hub in Southeast Asia, contributing to approximately 13–14% of Thailand’s GDP
Bangkok, 20 January 2026 – Jungheinrich, today, announced the Asia-Pacific launch of “AntOn by Jungheinrich”, a new value-focused material handling brand designed for businesses seeking reliable, straightforward, and cost-effective solutions for everyday operations.
AntOn by Jungheinrich combines proven reliability and German safety standards with local service in Thailand, delivering a cost-effective material handling solution backed by Jungheinrich’s established service and parts network. The offering ensures Thai businesses continue to benefit from trusted service support that underpins the company’s wider portfolio, delivering reliability, confidence, and peace of mind across daily operations.
The initial AntOn portfolio includes CBH 2.0, CBM 2.5, 3.0 and 3.5 Tonne electric forklifts, delivering strong load capacities of 2,000 kg, 2,500 kg, 3,000 kg and 3,500 kg, travel speeds up to 17 km/h, and advanced lithium-ion batteries for rapid charging and extended operation, long service life, and minimal maintenance for reliable, efficient material handling in APAC markets. The compact PTL 1.5 pallet truck features a 1,500 kg load capacity, and an additional battery slot for continuous performance. The portfolio is set to expand towards a full product range in the future.
The launch responds to strong growth in the Asia-Pacific material handling “value” segment, which is projected to expand at 8.1% by 2030, driven by accelerating industrialisation, logistics expansion, and construction activity across India and Southeast Asia, alongside ongoing diversification of regional supply chains.
While China remains a high-volume material handling market with steady growth of approximately 6% CAGR, Thailand is rapidly emerging as a strategic logistics and manufacturing hub in Southeast Asia. Logistics contributes approximately 13–14% of Thailand’s GDP, supported by major infrastructure initiatives such as the Land Bridge and Aviation City projects, positioning the country as a key ASEAN logistics gateway. This is driving strong demand for modern, safe, and cost-efficient material handling solutions.
The official launch of AntOn by Jungheinrich will take place in Bangkok in March 2026, followed by industry, customer, and partner roadshows across Thailand from April.
“The AntOn by Jungheinrich brand is a new product line combining ease of use, reliability and cost-effectiveness,” said Nadine Despineux, Member of the Board of Management, Sales at Jungheinrich. “We are specifically targeting companies that are looking for cost-effective and straightforward solutions for typical warehouse and transport requirements.”
Following a successful European debut with strong sales, AntOn by Jungheinrich is now available to customers in Asia-Pacific, supported through multi-channel sales, including e-commerce, direct sales, and selected partners and distributors.
“With more than 70 years of material handling expertise, Jungheinrich delivers end-to-end solutions supported by an established parts and service network across Asia-Pacific,” said Manojit Acharya, Vice President, Jungheinrich APAC. “AntOn by Jungheinrich extends our offering to customers for whom reliability, simplicity, and value matter most, delivering cost-effective solutions that get the job done.”
He added, “To extend this value beyond our current sales channels, we are inviting distributors to join the AntOn by Jungheinrich partner network, supported by strong regional parts availability, dedicated distributor management, and best-in-class partner relationship tools.”
This launch reinforces Jungheinrich’s commitment to making high-quality, reliable material handling solutions accessible to a broader range of businesses across Asia-Pacific, in line with the company’s Strategy 2030+ vision.
For more information on the AntOn by Jungheinrich range, please visit: www.jungheinrich.co.th.
Interested in becoming an AntOn distributor? Please contact us directly at JoinAntOn@jungheinrich.com.sg.
For media enquiries, please contact:
Daniel Lynch | daniel.lynch@jungheinrich.com.au | +61 423 922 202
1 Where used, t denotes tonne.
2 As part of Strategy 2030+, Jungheinrich is targeting revenues of 10 billion euros and an EBIT ROS of 10 per cent on an organic basis by 2030, by building on its deep roots and great potential to transform into an even stronger global partner for its customers, delivering material handling solutions of exceptional value.