GTCC Multi-Chamber EEC Briefing with Jungheinrich and partners
As international markets evolve and investment from China continues to reshape Thailand's industrial landscape, the question for many local and multinational firms is no longer just how to compete, but how to lead. How can we adapt and innovate to stay resilient in this high-growth environment?
On Friday, April 24, 2024, the German-Thai Chamber of Commerce (GTCC), in partnership with Jungheinrich and industry leaders, hosted a high-level panel discussion at the Hilton Pattaya. The session, titled "Rising Together: German-Thai Resilience Amid China’s Industrial Surge," brought together diverse perspectives to explore strategies for maintaining a competitive edge in today’s shifting economy.
We extend our sincere gratitude to our esteemed guest panelists for their invaluable insights into the future of the EEC and the logistics sector.
Key Insights from Our Panelists in each segment.
The Macro View: Government & Investment Trends
Dr. Ravipat Phudpong, Director, Modern Industry Collaboration Division at EECi provided a deep dive into investment trends within the Eastern Economic Corridor (EEC). He highlighted how local businesses can leverage government incentives and infrastructure to fortify their operations. With the EEC serving as a primary hub for new international investors, Dr. Ravipat emphasized the need for awareness and proactive adaptation in high-potential sectors such as Medical & Health, Digital, Automotive, and BCG (Bio-Circular-Green) industries.
The Operational View: Logistics & Supply Chain Agility
Offering a perspective from the front lines of nationwide logistics, Khun Porameth Pruksananonda, Managing Director, RT Plus Logistics Co., Ltd. discussed the challenge of competing with fully integrated supply chains brought in by new investors. His key to success? Agility. By focusing on "speed and reliability," RT Plus Logistics demonstrates how local providers can align their workflows with international partners while maintaining a distinct competitive advantage through customized, high-quality service.
The Solutions View: Warehouse Innovation & Leadership
Representing Jungheinrich’s vision, Khun Nalinee Suramoon, Sales Management Director, Jungheinrich Lift Truck Ltd. shared a roadmap for survival and leadership. She emphasized that as a warehouse solution provider, our role is to empower our partners to grow stronger alongside us. Leadership in this climate requires a "three-pronged strategy": sharpening our competitive edge, providing unwavering support to customers, and maintaining a lean, highly efficient internal team.
We would like to thank Khun Jantarath Korbuakesorn, Head of Membership, Events & Communications at GTCC, for her excellent moderation, which kept the discussion insightful and engaging.
Networking and brand awareness.
The event concluded with a vibrant networking session where guests had the chance to visit our "Purple Team" at the Jungheinrich booth to explore our latest warehouse solutions. Thank you to all the participants who joined the briefing and visited us. We look forward to rising together in this dynamic industrial era.
