AntOn by Jungheinrich Official Launch in Thailand

BANGKOK, THAILAND – March 13, 2026 – Jungheinrich Lift Truck Ltd. (Jungheinrich Thailand) is proud to announce the official Thai debut of AntOn by Jungheinrich, a brand-new value-focused brand designed to meet the evolving needs of the Asia-Pacific material handling market.

The launch event, held for the first time in Thailand, showcases a versatile lineup of forklift trucks with capacities of 1.5, 2.0, 3.0, and 3.5 tons. These models are specifically engineered to bridge the gap in the industrial truck segment, offering businesses a solution that is reliable, straightforward, and cost-effective without compromising on the quality of truck or the customer service.

Bridging the Gap: The Right Truck for the Right Solution

The introduction of AntOn is a direct response to the intensifying competition within the Thai and Southeast Asian markets. As businesses face fluctuating economic conditions, the demand for "Cost effective or Economic or Lower priced" forklifts—equipment that is robust and easy to maintain—has never been higher.

“AntOn by Jungheinrich was developed to provide cost-effective, robust and reliable equipment backed by Jungheinrich service and parts. It provides our customers with more options without compromising on quality or service.”, stated Mr. Bart Sprangers, Managing Director of Jungheinrich Lift Truck Ltd.

Innovation Meets Sustainability

A key highlight of the AntOn range is the integration of Li-ion (Lithium-ion) technology. Recognizing the global shift toward green energy, AntOn offers:

• Maintenance-Free Operations: Reducing downtime and labor costs.
• Long-Term Savings: Lower energy consumption and longer battery life cycles.
• Operator & Environmental Care: Zero emissions and improved ergonomics for a safer workspace.

German Pedigree, Local Excellence

Despite its focus on value, AntOn remains a German-engineered brand. Jungheinrich Thailand is committed to providing premium support to ensure business continuity. In an economy where "time is precious," Jungheinrich promises a rapid-response service network to prevent breakdowns and keep operations running smoothly.
Beyond equipment sales, Jungheinrich offers flexible investment paths, including rental options tailored to the specific budget requirements of local enterprises.

Expanding the Network: A Call for Partners

To achieve its ambitious market share goals, Jungheinrich is actively seeking dealers and strategic partners across Thailand and Southeast Asia. The company is looking for partners who share a vision of teamwork and a drive for success to help bring AntOn to every industrial hub in the region.

A Vision for 2030

The launch of AntOn by Jungheinrich is a milestone in the company’s Strategy 2030+. By making high-quality material handling solutions accessible to a broader range of businesses, Jungheinrich reinforces its commitment to being a total solution provider for the entire Asia-Pacific region.